Sidewalk At Acrisure Arena Becomes Pathway To Pride

It was an early start for the staff at Acrisure Arena Wednesday morning, as they painted the crosswalk near the Main Plaza at Acrisure Arena.

To celebrate Pride Month, the crosswalk now sports rainbow colors and has been named the Pathway To Pride.

The rainbow-painted crosswalk will remain in place through June 30th 2024.

The Berger Foundation Iceplex is offering complimentary skate rentals and Pride giveaways at the 9:00 a.m. and 11:30 a.m. Public Skate sessions on Wednesday May 29th 2024.

On hand before the sun came up this morning were John Page Senior Vice President of Acrisure Arena and the Coachella Valley Firebirds, Palm Desert Mayor Karina Quintanilla, Coachella Mayor Steven Hernandez,  Michael O’Keefe from the Rancho Mirage City Council, Steven Henke Desert AIDS Project’s Chief of Brand Marketing, Gina Rotolo Vice President of  Marketing & Team Business Services for the  Firebirds, William Rodriquez CEO and Founder of  Silvercrest Advertising, and  Coachella Valley Pride Hockey.


Large rainbow flag proudly waving against the blue sunny skies.

Photo by Alpha Media USA Portland OR