Weather Alert

Executive Team Being Assembled As Hockey Arena Is Built In Thousand Palms

Photo of Steve Fraser, President of Coachella Valley Arena and the new minor league hockey team that will play in the arena starting in the Fall of 2022. Photo from Oak View Group, Inc.
Photo of Steve Fraser, President of Coachella Valley Arena and the new minor league hockey team that will play in the arena starting in the Fall of 2022. Photo from Oak View Group, Inc.
Oak View Group (OVG), the global venue development, advisory, and investment company for the sports and live entertainment industries, has hired Steve Fraser  President of the Coachella Valley Arena and the minor league ice hockey team  that will play in that arena starting in the Fall of 2023.
Based in Palm Desert, Fraser will report to the Coachella Valley Arena Board of Directors.
He started his new job on September 2nd 2021.
Fraser is experienced in sports sales, marketing and operations.
He will  work alongside John Bolton, senior vice president of entertainment and facilities at Oak View  Group, and the General Manager of the  Coachella Valley Arena which is under construction near Interstate 10 and Cook Street.
Troy Bodie is the Director of hockey and business operations -for the Valley’s AHL farm team of the newest NHL franchise, the  Seattle Kraken.
“We are very pleased to welcome Steve to OVG and the Coachella Valley Arena team,” said Tim Leiweke, CEO, Oak View Group. “During his time with the Ontario Reign, Steve was instrumental in helping grow their organization and we know he’ll bring the same drive and passion to our franchise in the desert.”
Tod Leiweke, CEO, Seattle Kraken continued, “As we aspire to build out a brilliant AHL franchise we are fortunate to have Steve’s passion and experience at the helm. The Seattle Kraken welcome Steve to the family and look forward to building something great for the Coachella Valley.”
Fraser commented, “I am ecstatic to join OVG for a once in a lifetime opportunity at such an exciting time in the company’s growth and to be a part of bringing a brand-new Arena and AHL hockey team to Coachella Valley.”
Prior to joining OVG, Fraser served as vice president, business operations for the Ontario Reign, the AHL affiliate of the NHL LA Kings, where he oversaw all departments for the team. Over five seasons the team grew their season ticket memberships and received numerous awards and accolades from the AHL. He served on a special finance committee with the AHL to bring more accurate reporting across teams, and in 2020, the Reign hosted the AHL All-Star Classic, which brought $4.1M in economic impact to Ontario, CA, and the surrounding communities. Fraser began his career in professional sports with the ECHL’s South Carolina Stingrays. Over four seasons he worked his way up to vice president with the Stingrays and gained extensive experience in the areas of sales, marketing, public relations, business development, game operations, and corporate partnerships.
A native of South Bend, Indiana, Fraser received his Bachelor of Science in tourism management from Indiana University in Bloomington. He earned his Juris Doctorate (J.D.) from the Charleston School of Law in Charleston, SC, and his Master of Laws (LL.M.) in taxation from the University of Florida in Gainesville.

Photo of Steve Fraser, President of Coachella Valley Arena and the new minor league hockey team that will play in the arena starting in the Fall of 2022.

Photo from Oak View Group, Inc.


Connect With Us Listen To Us On